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The web site branchvilleanimalhospital.vetstreet.com had the following in the web site, "We understand the special role your pet plays in your family and are dedicated to becoming your partner in your pets health care." We noticed that the webpage stated " We treat your pet as we would our own." It also said " Our goal is to practice the highest quality medicine and surgery with compassion and an emphasis on client education. Our entire healthcare team is committed to providing personal attention to the unique concerns of each individual pet owner. Please contact us at 205 629-5589 for all your pet health care needs." The header had Branchville as the highest ranking optimized keyword. This keyword is followed by Animal, Hospital, and Odenville which isn't as urgent as Branchville. The other words branchvilleanimalhospital.vetstreet.com used was AL. 35120 is included but could not be understood by search crawlers.